Storing your hat
  • When being stored, your hat should not be exposed to strong heat (particularly directly behind glass, i.e. your vehicle) for long periods of time. Hats should not be stored in direct sunlight
  • Hats with wider brims should be placed crown down on a clean surface such as on a table, a shelf, or in a hat box
  • If your hat is foldable, it should not be stored whilst folded
Handling your hat
  • For preservation of shape, handle your hat by the brim with clean hands rather than by the crown to pick up your hat
  • Excessive/forcible contact with the crown can cause it to deteriorate, distort, or weaken 
Cleaning and drying your hat 

Wool Felt Hats

  • Oily stains, caused by hair products for example, can be removed by gently applying a little baby powder. Apply small amounts to the affected area and let it settle for at least two hours before gently brushing away the residue
  • Dust or soil can be removed by using a soft brush
  • Allow hats to dry indoors to help avoid shrinkage on account of exposure to high levels of heat. If your hat becomes misshapen, try to reshape whilst wet.

Felt Hats

  • For more serious stains, i.e. oil or grease, it is recommended that felt hats be taken to a cleaning specialist
  • For lesser staining, i.e. dust or grime, the hat may be treated at home. First, brush the hat carefully in anti-clockwise circles and lightly rub the affected area with a recommended dry-cleaning fluid
  • If your hat becomes excessively wet, do not force-dry it by applying heat. If you have one, place a Hat Form (or some similar packing material) on the inside of the hat to help prevent any instances of shrinkage. Allow the hat to be dried indoors
  • If travelling to wetter regions, it is sometimes recommended to apply a protective agent (i.e. ScotchGuard or similar) to help protect the hat against excessive moisture ingress

Straw Hats 

  • Everyday dirt can usually be removed using a small brush
  • For general stain removal, lightly rub the affected area with a damp warm cloth. Do not over-saturate the hat because straw, depending upon its quality, can lose its shape when subjected to excessive wetness and the shape of the hat may become distorted. Allow to dry indoors away from strong sunlight

Panama Hats 

  • If stained, your Panama Hat should be spot-cleaned. Use a lightly damp cloth dipped in mild soapy water and pat-dry using a separate dry cloth. Strong chemical cleaning agents should not be used as they can cause discolouration
  • If your hat gets excessively wet, it should be dried as soon as possible to avoid any possibility of distortion/shrinkage. After using a dry cloth to gently wipe off the excess water, let the hat dry naturally indoors in a dry place. Artificial heat should not be applied as that may also cause shrinkage

Canvas Hats

  • These hats can be gently hand-washed using a mild detergent. After hand-washing, rinse appropriately with clean water to completely remove any remnants of detergent
  • Hats should be allowed to dry indoors away from high levels of heat and humidity. No artificial heat should be applied
  • Machine wash is not recommended

Natural fabrics (Linen, Cotton, Wool)

  • The above natural materials may shrink when wet, so for stains, they should simply be spot-cleaned with a stiff bristle brush, warm water, and a mild detergent (only if necessary). Allow to dry indoors in a dry place. No artificial heat should be applied


  • If the hat becomes excessively wet, it helps to first use a dry sponge to absorb as much water as possible, then it can be left to dry naturally (preferably using a Hat Form or suitable packing materials)
  • Avoid over-exposure to artificial/extreme heat as this can cause the leather to dry out and become less flexible and stiffen
  • Leather hats should not be exposed to excessive heat (i.e. directly behind glass such as in your vehicle) for long periods of time
  • Leather conditioners can be applied intermittently to help maintain the hat's flexibility and natural qualities